Problem
Customers can’t directly offset their car transportation even if they wanted to (I’m sure there is a market for this bc you can offset your airplane ticket and people keep on telling me “I tried taking the train there bc it’s better for the environment”).
Idea - if you want to do this today
- Assume $600 per ton of direct air captured CO2 ($0.6/kg)
- 2.3kg CO2 pro per 1l of gasoline
- Offsetting 1l gasoline costs $1.38 ($5.22 per gallon)
- That will, depending on where you live, ca. double your bill at the gas station. Wouldn’t it be interesting to try & see if there is a market for this?
- Maybe test for taxis - fuel price makes up a fraction of the taxi fare.
Super Secret Master Plan
- Infield experiment to try to sell people at gas station, CO2 offsets based on how many liters & gas type they bought
- Try to integrate with 3 gas station providers and give them a 10-20% cut (probably have to custom change their cashier system).
- A lot of hard and uncertain work ... a lot of time passes, probably you’ll never get here ...
- Buy DAC-PtL (power-to-liquid) machines from Prometheus, Ineratec, or Terraform Industries to produce net-neutral fuel directly at the pump. (I assume electrons from solar will become even cheaper)
- Build the machines yourself?
Thoughts
- Someone must have tried part one already.